【院校介绍】福特汉姆大学（Fordham University），一些地方也翻译为福坦莫大学。福特汉姆大学是著名的爱国者联盟盟校。福特汉姆大学在纽约的知名程度仅次于哥伦比亚大学和纽约大学，在校师生比为1：14，48%的校内课程实行小班教学，其法学、商学、英语、历史学、教育学和社会学均在全美享有极高声誉。金融学，信息学，市场营销学等商科专业更是常年占据全美TOP20。

【专业介绍】

Your marketing intelligence degree will provide a strong background in marketing, strategies and tactics, customer behavior, and both qualitative and quantitative market research.The MSMI faculty includes internationally recognized business academics as well as executives who have worked at top advertising and marketing firms. This mix allows you to merge the latest in theoretical understanding with real-world perspective—a solid advantage not only in the job market, but also on the job.（摘录自官网） 

【课程详解】

该课程内容可以说是理论和实践结合，项目长度为期一年，三学期制，36个学分，属于STEM（毕业后拥有36个月的OPT），课程设置如下

Fall：

Customer-Driven Marketing

Consumer Behavior

Data Driven Mktg Decisions

Marketing Analytics

Exp Career Dev Portf I

Introduction to Marketing Research

Survey & Questionaire Design

Statistics and SPSS Workshop

English-Language supplemental training (if needed)

Spring：

Digital Marketing Analytics

Reveal Consumer Insights

Applied CRM

Language of Consumers

Exp Career Dev Portf II

One marketing elective

One marketing mini-course elective

One free elective

Summer：

Marketing Strategy

Marketing Decision Models

Applied Project

EXP CAREER DEV PORTF III