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【本案例详解】

恭喜斑马博士客户宝宝斩获马里兰大学帕克分校University of Maryland, College Park (UMD) Master of Science in Marketing Analytics市场分析硕士录取+10000美金奖学金! 斑马博士留学中心专门整理了马里兰大学帕克分校University of Maryland, College Park (UMD) Master of Science in Marketing Analytics市场分析硕士的详细的专业解读,供大家参考。




【Offer展示】马里兰大学帕克分校University of Maryland, College Park (UMD) Master of Science in Marketing Analytics市场分析硕士+10000美金奖学金

斑马博士、斑马博士留学中心、马里兰大学帕克分校、University of Maryland, College Park 、UMD、Master of Science in Marketing Analytics、市场分析硕士


【院校介绍】 马里兰大学帕克分校(University of Maryland, College Park),简称 UMD或UMCP,始建于1856年,坐落于美国马里兰州,是世界知名学府,美国著名公立研究型大学。2019年世界大学学术排名中名列第46




【专业解析】he Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business gives you the cutting-edge skills you need to position yourself as a leader in marketing analytics, applying sophisticated methods to analyze Big Data and solve marketing problems. The comprehensive set of skills learned in the program includes analytic tools and programming languages like R, Python, SAS and Tableau, as well as methods and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. (摘录自官网)





【必修课程】

Market-Based Management

Customer Analysis

Statistical Programming

Advanced Marketing Analysis

Marketing Research and Analysis

Data Science

Business Policies & Ethics

Business Communications

Business Communications II

Action Learning Project




【选修课程】

CRM Analytics

Digital Analytics

Pricing Analytics

Market Forecasting



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