【学校介绍】JHU,全称:Johns Hopkins University,约翰霍普金斯大学,US NEWS 排名 #10、 美国大学协会(AAU)创始校之一
【专业解读】The Johns Hopkins MA in Communication provides a cutting-edge curriculum that integrates digital technology with innovative strategic communication and strong writing skills. The program offers concentrations in public and media relations, political communication, health communication, digital communication, corporate/non-profit communication, and applied research in communication.
【必修课程】
Research & Writing Methods
Thesis
Thesis Continuation
【核心课程】
Introduction to the Digital Age
Changing Behavior through Communication
Theory of Mass Communication Practices
Persuasion
Analytic Techniques in Communication Research
Applied Qualitative Research
Practicum
【选修课程】
Communication in Practice
Organizational Communication
Communication Ethics in Action
Becoming a Press Officer
Branding by Motion Picture
Public Affairs Communication
Public Relations in the Age of Digital Influence
Multimedia Authoring
Digital Political Strategy
Interactive Marketing and Advertising
Journalism & Publishing in the Digital Age
Communication.org:Not-for-Profits in the Digital Age
Web Writing and Content Strategy
Using Social and Digital Media
Utilizing Images: Media Literacy In Practice
Advanced Social Media Management
Corporate Social Responsibility Campaigns
Branding and Advertising
Health Literacy, Language and Culture
Managerial Communication
Communicating for Social Change
Strategic Communication Program Management
Introduction to Public Relations
Public Relations Writing
Risk and Crisis Communication
Media Relations
International Public Relations and Public Diplomacy
Opinion Writing
Integrated Marketing Communication
Speech Writing
Understanding Markets and Audiences
Public Policy Management & Advocacy
Spokesperson Development & Training
Communication Evaluation
Health Psychology & Behavior Change
Behavior Change and Education through Entertainment
Intercultural Communication