【斑马博士捷报】华威大学The University of Warwick MSc Marketing and Strategy市场营销与战略硕士录取!
华威大学The University of Warwick MSc Marketing and Strategy市场营销与战略硕士的录取!

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【OFFER展示】 华威大学The University of Warwick MSc Marketing and Strategy市场营销与战略硕士


斑马博士、斑马博士留学中心、华威大学、The University of Warwick、 MSc Marketing and Strategy、市场营销与战略硕士 



【院校介绍】华威大学 The University of Warwick ,世界百强名校,英国顶尖研究型大学,英国常春藤联盟罗素大学集团成员,QS世界排名#54. 




【专业介绍】

Marketing and Strategy MSc demonstrates marketing as a core of company strategy.Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations. (摘录自官网)



 

【核心课程】

Critical Issues in Marketing

Strategic Management

Negotiation

Strategic Leadership and Ethics

Market Research

Marketing and Strategy Analytics

Dissertation or Business in Practice 




【选修课程】

Branding, Marketing Communications and Design

Creating Value with Marketing Experiences

Problem Solving in Organisations

Driving Innovation and Entrepreneurship through Marketing and Strategy

Digital Disruption and Transformation for Marketing

Business Across Borders: Global Issues in Marketing and Strategy

Mergers and Acquisitions

Strategy in Practice

Financial Aspects of Marketing and Strategy 





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