【院校介绍】香港中文大学(The Chinese University of Hong Kong),简称港中大(CUHK),是环太平洋大学联盟、世界大学联盟、松联盟、中国大学校长联谊会重要成员,亚洲首家AACSB认证成员,世界大学排名香港中文大学排第43名。
【专业介绍】旨在为学生提供广泛的知识,这些知识对于在公司环境中促进有效的沟通至关重要。它旨在增强个人开发,实施和评估对公司成功至关重要的沟通策略的能力
【必修课程】
Public Relations Campaigns and Cases
Applied Communication Research
Corporate Communication
Interpersonal and Group Communication
【选修课程】
Topical Studies in Communication I
Topical Studies in Communication II
Public Relations for Risk Industries
Public Relations Writing
Investor Relations
Media Management
Crisis Management
Topical Studies in Corporate Communication I
Topical Studies in Corporate Communication II
Topical Studies in Corporate Communication III
Topical Studies in Corporate Communication IV
Topical Studies in Corporate Communication V
Strategic Public Relations in Greater China
Communication in Intercultural Settings
Journalism Theory and Analysis
Public Relations and Globalization
Public Relations: Theories and Practices
Topical Studies in Advertising I
Topical Studies in Advertising II
New Communication Technologies: Trends and Impacts
Topical Studies in Communication III
Topical Studies in Communication IV
Strategies for Integrated Communication Campaigns
Consumer Behaviour and Audience Analysis