【斑马博士捷报】香港大学 The University of Hong Kong (HKU)Master of Science in Marketing 市场营销硕士录取!
恭喜斑马博士客户斩获香港大学 The University of Hong Kong (HKU)Master of Science in Marketing 市场营销硕士录取!
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【案例脉络】
恭喜斑马博士客户斩获香港大学 The University of Hong Kong (HKU)Master of Science in Marketing 市场营销硕士录取! 斑马博士留学中心专门整理了香港大学 The University of Hong Kong (HKU)Master of Science in Marketing 市场营销硕士的详细的专业解读,供大家参考。
【与客户的聊天截图】
【offer展示】香港大学 The University of Hong Kong (HKU)Master of Science in Marketing 市场营销硕士
【院校介绍】香港大学(The University of Hong Kong),简称 港大(HKU),有亚洲“常春藤”之称,其前身为香港西医书院。香港大学为环太平洋大学联盟、松联盟、Universitas 21、中国大学校长联谊会、粤港澳高校联盟、京港大学联盟、沪港大学联盟成员,AACSB及EQUIS双重认证成员,QS世界大学排名香港大学排第22名。
【专业解读】The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond.(摘录自官网)
【必修课程】
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Marketing Management
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Consumer Insights
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Applied Marketing Research and Metrics
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Marketing on the Internet
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Marketing Strategy Simulation (Capstone Course)
【选修课程】
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Service Marketing and Management
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Branding Strategy
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Advertising and Integrated Marketing Communication
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Entrepreneurial Marketing
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International Study Field Trip
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Big Data Consumer Analytics
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Technology Innovations in Retail Banking & Consumer Finance
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Customer Management
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ESG and Marketing for Social Impact
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Algorithms, Big Data and Online Marketplaces
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Digital Transformation for Marketing Organizations
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International Business Environment
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Business Simulation
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Platform Business Models and the Sharing Economy
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Acting on Consumer Insights: Learning Through Case Analysis and Experiential Learning Projects
以上为斑马博士留学中心整理, 更多咨询可联系助手 UU(微信/电话: 18516215846) Jason (电话/微信:17717381037)免费咨询。