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【案例解析】

恭喜斑马博士客户获得曼彻斯特大学（曼大）The University of Manchester MSc International Fashion Marketing国际时尚营销硕士录取！

【offer展示】曼彻斯特大学（曼大）The University of Manchester MSc International Fashion Marketing国际时尚营销硕士

【学校介绍】曼彻斯特大学（The University of Manchester），简称曼大，始建于1824年，位于英国曼彻斯特，是一所公立研究型大学。

曼彻斯特大学是英国“红砖大学”、英国罗素集团的创始成员、大学研究协会、国际大学气候联盟成员。

曼彻斯特大学位列2024年QS世界大学排名第32名。

【专业介绍】

The International Fashion Marketing programme is one of three MSc Fashion Business programmes. Depending on your career aspirations and personal interests, we recommend that you also consider our MSc in International Fashion Retailing and our MSc in International Fashion Retailing (Entrepreneurship and Innovation).

On all these courses you will develop your skills for research, cirtical thinking, analysis, problem solving and effective communication in the context of fashion business.

International Fashion Marketing is a good option if you are interested in advertising, promotions, brand management and any other aspect of marketing. In contrast, International Fashion Retailing focuses more on retail, sales, and operations management. The further option is International Fashion Retailing (Entrepreneurship and Innovation) which is similar to International Fashion Retailing but emphasises how change and innovation can be managed within organisations and is also designed for those who wish to start their own business.  Please note: you should only apply for one of these Fashion courses.

The International Fashion Marketing master's course applies marketing theory to practice within the fashion industry. You will explore the key developments impacting on markets and consumers and issues related to the global fashion industry.

The course focuses on the international scope of fashion business, discovering and understanding new emerging trends that impact upon marketing strategy. with a focus on real world issues, such as sustainability, digital and globalisation. You will gain insight into fashion marketing from the perspective of the brand, the consumer and broader international society, helping you to develop a comprehensive understanding and insider's view of the role of fashion marketing within fashion brands. You will also develop valuable skills including team-working, leadership, negotiation and project management techniques.

This course is suitable for students from most academic backgrounds and equips graduates with the necessary management skills vital for a career in the fast-paced world of international fashion retailing.（摘自官网）

【课程介绍】

https://www.manchester.ac.uk/study/masters/courses/list/09907/msc-international-fashion-marketing/course-details/#course-profile 

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